As I reflect on my work on the brand guideline book project for Whole Foods, I am pleased with the progress I have made in developing the layout design. I believe that my strong concept and understanding of Whole Foods’ branding have enabled me to create a visually appealing and consistent design.

From week to week, I improved my work, while taking in influence from direct research of Whole Foods, as well as design work in the real world. I feel that I effectively emulated the Whole Foods brand, and made tremendous steps toward a professional piece.

One of the biggest challenges I have faced with this project is managing the workload and pace of the course. I have found it difficult to keep up with the demands of both the project and the course. However, I am determined to catch up during the upcoming spring break and maintain a manageable workload going forward.

In exploring Whole Foods’ design elements and principles, I found it fascinating to learn about the company’s history and growth. It was interesting to see how Whole Foods has evolved over time and how its branding has remained consistent and strong despite being a subsidiary of Amazon.

Overall, I am proud of the progress I have made on this project so far and am excited to continue working on it. I believe that with hard work and dedication, I can create a comprehensive and visually appealing brand guideline book for Whole Foods.