Landmark Educational Tours is an up and coming educational tour operator based out of Boston, MA. Since joining their team, I was tasked with creating a cohesive brand identity that not onnly helps to establish their brand, but to also reflect their culture and beliefs. The re- sult was a simplistic logo that is bold in its ability to draw attention, a color palette that is vibrant yet educational, and a set of deliverables to enhance their marketing campaigns.