AIGA Election Poster Project

Description of Project
The objective of the assignment was to develop a cohe- sive branded set of voting poster graphics. The core of the campaign is an online gallery of original, nonpartisan and apolitical (without political content or bias) posters generated by AIGA members for printing and public dis- tribution by all. My approach to the project was to utilize the power behind representation through voice. Each graphic emphasizes “letting your voice be heard” as the crux of the graphic message. Utilizing bold typefaces and an American patriotic color palette, helped to further the strong approach on Democracy through voting.