Dandelion Coffee & Provisions Advertising Design Overview
For the launch of Dandelion Coffee & Provisions, I designed a cohesive advertising and environmental branding campaign that introduced the new café to guests, commuters, and neighborhood foot traffic.

The project included storefront window wraps, exterior posters, MBTA digital displays, and sidewalk A-frame signage — all unified through Dandelion’s fresh green palette, bold food photography, and warm, conversational messaging. By combining clean typography with inviting copy such as “Coffee first, emails second” and “Tasty Things Inside,” the campaign established an approachable brand identity that highlighted Dandelion’s coffee, pastries, salads, and grab-and-go offerings while directing people seamlessly to its location.

The design approach centered on clarity, warmth, and strong visual impact. Each piece served a strategic purpose: window wraps created immediate awareness, transit ads extended reach to daily commuters, and exterior posters encouraged mobile ordering through QR codes. Together, these touch points formed a modern, scalable visual system that successfully built early brand recognition and generated foot traffic before the café’s opening. The final campaign reflects a balance of creative direction, environmental design, and hospitality-focused branding — positioning Dandelion as a welcoming new staple on the waterfront.